I began my career in traditional advertising and gradually expanded into using AR, VR, and cross-screen solutions to enhance advertising effectiveness, worked with clients including CapitaLand Group, Powerlong Real Estate, Carrefour, Nongfu Spring, and Discovery Adventure Parks. Over time, I transitioned into product design, focusing on virtual products, mobile platforms, and web interfaces, where our team worked on improving user experience and providing multi-platform solutions.

After realizing my deficiencies in brand development, I shifted back to brand area, working with teams focused on brand incubation and acquisition. I also started my own brand, which gave me valuable hands-on experience in design and strategy. Recognizing the growing importance of sustainability in effecting consumer expectations and industry practices especially in supply chain, I chose to study sustainable luxury. This allows me to focus on brand values while exploring how design innovation can coexist with environmental and social responsibility.

These experiences have helped me understand the connections between design, digital tools, and technology in supporting brand growth and efficiency improving. I now focus on integrating these insights into practical strategies that create value for clients and users, and addressing the increasing demands for sustainability and long-term solution.